P&B Showcase Website Wins International Award of Distinction
14th November 2008
Reflector Interactive scooped The Award of Distinction at the 15th annual Communicator Awards, for the design of its Paynes & Borthwick Cultural Showcase website. The award honours creative excellence for communications professionals and highlights projects that exceed industry standards in quality and achievements.
The website, designed for a groundbreaking cultural initiative commissioned by London developer Lane Castle, offers a crisp, clean and colourful layout that is both simple and highly contemporary. It not only reflects the artistic talent on show, but is easy to navigate and understand.
The Communicator Awards, presented in the US by The International Academy of the Visual Arts, received over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The website will be showcased in the upcoming IAVA Winners Gallery.
Elly Stavros, Operations Director at Reflector Interactive, commented: “Winning this international award is a great honour. Creating a website that showcases the extraordinary talents of these local artists and creative businesses is challenging as you do not want to detract from the most important aspect of the website, the art.”
The P&B Cultural Showcase is currently in its fourth round and provides exposure to nearly 10,000 people online. The competition encompasses culture beyond traditional parameters, with six broad categories; Visual Arts, Media, Performing Arts, Retail & Hospitality, Business Design and Crafts & Design. Entries have nearly doubled since it was first launched in June 2007, which is indicative of its success and popularity with the artistic community.
Lane Castle and partner Futurecity created the initiative in order to support the local talent that gives Deptford, and its surrounding areas, a unique buzz. The Paynes & Borthwick Wharves development, from which the showcase gets its name, will host a physical exhibition of winners in its 11,000 sq ft art gallery when construction is completed.
Mark O’Grady from Lane Castle commented: “We are delighted that our website has been honoured with such a prestigious award. It will not only highlight the initiative itself, and the multitude of talented artists who have taken time to submit their work, but will also illustrate Lane Castle’s cutting edge approach to business.”
As well as making provisions for Deptford’s artistic community with the gallery and a number of commercial units, Lane Castle will restore the historic Italianette arches at Paynes & Borthwick Wharves and integrate them into their stylish design for the mixed-use regeneration scheme. The area will be opened up for the public to enjoy, with access to the waterfront for the first time in a number of years.
For more information on the third Cultural Showcase visit www.pandbshowcase.com or www.paynesandborthwick.com.